Spatial Semiotics and Landscape Hermeneutics in the Professional Training of Managers of Socio-Cultural Activity

Introduction. Socio-cultural activity managers' training involves students’ mastering and fluent operating the concepts of “cultural landscape” “semiosphere”, which are used to carry out hermeneutic semiotic analyses regional world culture phenomena. Purpose methods. The article aims reveal main provisions spatial semiotics landscape hermeneutics determine their didactic potential in context socio-cultural training. Research methods include analyzing cultural, art history, philosophical literature, theoretical generalization, synthesis. Results. When cultural space phenomena as texts, terms that characterize a system: language, text, metatext, intertextuality, communication. One essential shared objects is city, high degree semioticization determined by such features “doneness” “artificiality”. Conclusions. Space interact influence each other. At same time, categories “center”, “periphery” appear universal models for describing texts any branch sphere. analysis carried according parameters level saturation environment; significance symbolic activity; intensity exchange; self-identification.